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Part Three: Did You Miss Your Selling Opportunity?

Hank Saye

Hank founded Saye Triangle Realty in 2013, and the business has demonstrated strong growth every year since our inception...

Hank founded Saye Triangle Realty in 2013, and the business has demonstrated strong growth every year since our inception...

Jul 5 3 minutes read

How sellers win in a changing market, and specifically, preparation is a REALLY important part of that.

This week we’re looking at how sellers win in a changing market, and specifically, that preparation is a really important part of that. My sellers won REALLY big during a relatively easy time, because preparation is a basic step, and we never get away from the basics.

Preparing a home to sell is usually referred to as staging. Staging does involve a cost, and it can be anywhere from a few hundred to several thousand dollars. So, why do it!?

It is estimated home staging leads to increased offers between 1% and 5% compared to similar homes that weren’t staged. According to the National Association of Realtors, more than 80% of real estate agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging can get your home sold faster, and the faster a home sells, the more it will sell for. According to HomeAdvisor.com, homes that have been staged spend between 33% and 50% less time on market.

When potential buyers come to view your home, you want them to see themselves living there — to feel at home and not as if they’re in someone else’s house. Staging the living room was found to be very important for buyers (46%), followed by staging the master bedroom (43%) and staging the kitchen (35%).

Help Buyers Emotionally Connect

Staging is about showcasing an engaging, move-in ready home that creates an emotional connection with the buyer.

Increase Perceived Value

With staging, you minimize the negatives and accentuate the positives of a property to make the best impression.

Create Quality Online Images to Peak Interest

You only get one chance to make a first impression. Nearly all — 99% — of home buyers start their search online.

It’s a good idea to work with your real estate agent to determine how much staging you’ll need. I would love to meet you and go into specifics for your home.

📞💬 Hank at 919-348-1558
📧 [email protected]

If you missed part one in this series, which focused on pricing is THE KEY, check it out now. Then, tune into part two where we discussed exceptional marketing.

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