1.  Let's Get to Know Each Other 

Selling your home is a big decision. We want to understand you and your needs and expectations. Do you have concerns? You should, because after all this is a major emotional and financial decision. Let's get to know each other and make sure we are aligned so you can rest easy knowing you have a trusted ally on your side every step of the way. 

2.  Develop the Strategy

We will review the market of the moment for your community and home. We also consider how the market is evolving and strategies to achieve your goals. We use an advanced pricing methodology which includes a CMA, past, current and projected price trends, and a blended automated valuation model to develop the most accurate price projection for your home. Once we have decided to work together, we’ll do a walk-through of your home. We’ll assess what needs to be done before there are thousands of eyes viewing it. 

3.  Identify and Engage Your Buyer

This is our (not so) secret ingredient. Homes and communities can be very diverse and still have common buyer personas. We do extensive research to identify buyers for your neighborhood or community. Identifying buyers that are most likely to be interested in your home allows us to tailor the message and marketing to generate emotional connection to your home. Why would I give away our secret sauce? Because it requires time consuming, hard work to do; and only a few will do it.

4.  Marketing From the Experts

More than 90% of buyers see your home online first. In less than 60 seconds, they will decide to visit or maybe even buy your home. We develop a story for your home and enlist professionals to script it perfectly. If it needs to be staged, we offer that service. Next comes cinema-quality photography, videography and aerial footage for high impact. We never settle for anything short of excellence in positioning your home to reach and impress the most interested buyers.

5. Reel In the Showings

Like a great movie, we have scripted the story, captured the images that showcase and graphically tell the story, identified and promoted the "show" to the right audience. Finally, it's showtime! We expect buyers to come running and ready to see it in person. A weekend full of showings will likely bring you an offer so great that you can't turn it down, and sometimes, multiple offers!

6. Negotiation

New for 2023, we have added a sophisticated AI tool so we understand exactly what to say to the buyer and their agent. Our negotiating knowledge and skill has been developed for more than 30 years, negotiating with some of the best in the world. We never stop learning and implementing new tools and ideas. 

7. Close and Celebrate!

After you accept an offer, we will celebrate your success! Our goal is to provide such an extraordinary experience, that you couldn't have imagined it better. 

Read more about our advanced marketing strategy. 

Our approach includes a targeted digital marketing strategy, social media advertising, email marketing and personalized 1 to 1 outreach to the right buyer.

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